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Marketing aesthetics: The strategic management of brands, identity, and image

Schmitt, Bernd

Marketing aesthetics: The strategic management of brands, identity, and image - New York: The Free Press, 1997 - xv, 345 p.

ISBN: 9781439172926

Subjects--Topical Terms:
Visual Arts

Dewey Class. No.: 658.827 / Sch56M

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