Advertising creative: Strategy. copy. design (Record no. 8546)

MARC details
000 -LEADER
fixed length control field 00491nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210112162708.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210112b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781506315386
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number Al79A(4)
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Altstiel, Tom
245 ## - TITLE STATEMENT
Title Advertising creative: Strategy. copy. design
250 ## - EDITION STATEMENT
Edition statement 4th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles:
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 462 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Film & TV | Mass Communication
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Grow, Jean
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
    Dewey Decimal Classification     University Library, DLCSUPVA, Rohtak University Library, DLCSUPVA, Rohtak 12/01/2021 2 FT 659.1 Al79A(4) 15387 07/12/2024 19/10/2022 C1 12/01/2021 Books
    Dewey Decimal Classification     University Library, DLCSUPVA, Rohtak University Library, DLCSUPVA, Rohtak 12/01/2021   FT 659.1 Al79A(4) 15388 07/12/2024   C2 12/01/2021 Books