Advertising creative: Strategy. copy. design (Record no. 8546)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00491nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210112162708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210112b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781506315386 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | Al79A(4) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Altstiel, Tom |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising creative: Strategy. copy. design |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles: |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 462 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Film & TV | Mass Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grow, Jean |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | University Library, DLCSUPVA, Rohtak | University Library, DLCSUPVA, Rohtak | 12/01/2021 | 2 | FT 659.1 Al79A(4) | 15387 | 07/12/2024 | 19/10/2022 | C1 | 12/01/2021 | Books | ||||
| Dewey Decimal Classification | University Library, DLCSUPVA, Rohtak | University Library, DLCSUPVA, Rohtak | 12/01/2021 | FT 659.1 Al79A(4) | 15388 | 07/12/2024 | C2 | 12/01/2021 | Books |