Advertising media planning: A brand management approach

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Material type: Text

TextPublication details: New York: Routledge, 2015Edition: 4th edDescription: vii, 351 pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library, DLCSUPVA, Rohtak	VA 659.111 K287A(4) (Browse shelf(Opens below))	Available		25407

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Previous	VA 659.1042 L535S(4) Social communicationin advertising	VA 659.1092 H774M My life in advertising	VA 659.10954 C393I Indian advertising laughter and tears: 1950 to 2013	VA 659.111 K287A(4) Advertising media planning: A brand management approach	VA 659.1125 Ag35A V3 Agency book. V3.	VA 659.113 L962G Guerilla advertising 2: More unconventional brand communication	VA 659.132 B456C Copywriter's toolkit: The complete guide to strategic advertising copy	Next

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