TY  - BOOK
AU  - Schmitt, Bernd
AU  - Simonson, Alex
TI  - Marketing aesthetics: The strategic management of brands, identity, and image
SN  - 9781439172926
U1  - 658.827 
PY  - 1997///
CY  - New York
PB  - The Free Press
KW  - Visual Arts
ER  -