Cheng, Hong ed. <br/><br/>
Handbook of international advertising research 

 - xxxii, 623 p. 
<br/><br/><label>ISBN: </label>9781444332377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Film & TV 
<br/><br/><label>Dewey Class. No.: </label>659.1072  / C421H