Arens, William F. <br/><br/>
Contemporary advertising 

 - 8th ed. 
 - Boston:  McGraw-Hill,  2002 
 - v. p. 
<br/><br/><label>ISBN: </label>0071122931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Design
<br/><br/><label>Dewey Class. No.: </label>659.1  / Ar33C(8)