Kumar, S. Ramesh <br/><br/>
Consumer behaviour: The Indian context (concepts and cases) 

 - 2nd ed. 
 - Noida:  Pearson India Education,  2017 
 - xi, 329 p. 
<br/><br/><label>ISBN: </label>9789332586499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Visual Arts
<br/><br/><label>Dewey Class. No.: </label>658.8342  / K96C(2)