McAllister, Matthew p. ed. <br/><br/>
Routledge companion to advertising and promotional culture 

 - New York :  Routledge,  2013 
 - xix, 464 p. 
<br/><br/><label>ISBN: </label>9780415888011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Film & TV | Mass Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  / M199R