Tellis, Gerard J. <br/><br/>
Effective advertising: Understanding when, how and why advertising works 

 - Los Angeles:  Sage,  2004 
 - 201 p. 
<br/><br/><label>ISBN: </label>9788178293707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Film & TV | Advertiising
<br/><br/><label>Dewey Class. No.: </label>659.1  / T239E