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1.
Consumer behaviour: The Indian context (concepts and cases) by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson India Education, 2017
Availability: Items available for loan: University Library, DLCSUPVA, Rohtak (5)Call number: VA(R) 658.8342 K96C(2), ...

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2.
Advertising, brands and consumer behaviour: The Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles: Sage,
Availability: Items available for loan: University Library, DLCSUPVA, Rohtak (2)Call number: VA 659.19658827 K96A, ...

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