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1.
Marketing aesthetics: The strategic management of brands, identity, and image by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: The Free Press, 1997
Availability: Items available for loan: University Library, DLCSUPVA, Rohtak (1)Call number: VA 658.827 Sch56M.

2.
Managing the design factory : The product developer's toolkit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: The Free Press, 1997
Availability: Items available for loan: University Library, DLCSUPVA, Rohtak (1)Call number: DN 658.575 R275M.

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