000 00422nam a22001817a 4500
999 _c6264
_d6264
003 OSt
005 20200623104159.0
008 200623b ||||| |||| 00| 0 eng d
020 _a9780815382508
082 _a659.101
_bR616A(2)
100 _aRodgers, Shelly
245 _aAdvertising theory
250 _a2nd ed.
260 _aNew York:
_bRoutledge,
_c2019
300 _axx, 548 p.
650 _aFilm & TV
942 _cBK