000 | 00474 a2200181 4500 | ||
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999 |
_c871 _d871 |
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003 | OSt | ||
005 | 20200218172924.0 | ||
008 | 200218b ||||| |||| 00| 0 eng d | ||
020 | _a9788178293707 | ||
040 | _c | ||
082 |
_a659.1 _bT239E |
||
100 | _aTellis, Gerard J. | ||
245 | _aEffective advertising: Understanding when, how and why advertising works | ||
260 |
_aLos Angeles: _bSage, _c2004 |
||
300 | _a201 p. | ||
650 | _aFilm & TV | Advertiising | ||
942 | _cBK |