000 00474 a2200181 4500
999 _c871
_d871
003 OSt
005 20200218172924.0
008 200218b ||||| |||| 00| 0 eng d
020 _a9788178293707
040 _c
082 _a659.1
_bT239E
100 _aTellis, Gerard J.
245 _aEffective advertising: Understanding when, how and why advertising works
260 _aLos Angeles:
_bSage,
_c2004
300 _a201 p.
650 _aFilm & TV | Advertiising
942 _cBK