| 000 | 00474 a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c871 _d871 |
||
| 003 | OSt | ||
| 005 | 20200218172924.0 | ||
| 008 | 200218b ||||| |||| 00| 0 eng d | ||
| 020 | _a9788178293707 | ||
| 040 | _c | ||
| 082 |
_a659.1 _bT239E |
||
| 100 | _aTellis, Gerard J. | ||
| 245 | _aEffective advertising: Understanding when, how and why advertising works | ||
| 260 |
_aLos Angeles: _bSage, _c2004 |
||
| 300 | _a201 p. | ||
| 650 | _aFilm & TV | Advertiising | ||
| 942 | _cBK | ||